It's a comparison, not a brochure
A "best X for Y" page that answers the buyer's question, not your product/home page.
It states a quotable verdict in one sentence
A clear, sourced comparative judgment is the exact line an assistant lifts.
It leads with original data
Real numbers and first-party stats get quoted disproportionately.
It's structured for extraction
Question headings, a 30-to-50-word answer beneath each, plus tables and lists.
You're not chasing rank alone
In our data, pages ranking #80 or lower were still cited. Optimize to be quoted, not just ranked.
You measure a citation rate
Fire each buyer question 10+ times, per engine and per market. One check is noise.
You audit the live app, not an API
The same query was cited 50% in the ChatGPT app and 0 of 30 via an automated API.
See the evidence behind each item
Every factor above comes from our controlled study of 196,554 of our own AI citations, with the archived responses and the open dataset.
Read the full study Get your brand cited by AI